Veronica + Ryan Family Portrait Session

Veronica & Ryan came to Utah from Phoenix Arizona to be closer to family. It was such a treat to work with them and their little one Jake. Here are a few of my favorite images from our little outing!

http://www.ryanhenderfilms.com

Top 10 Stats Behind the Power of Video Marketing

Hi there, welcome to Ryan Hender Films!

Let us help you reach MORE customers with the raw POWER of VIDEO!  Our videos won't break the bank.

Don't have an idea of what you want to see in YOUR video? We can help! Whether it be with scripting, design, and execution of the video project.

What we can do for YOUR business:

Animated Explainer videos http://vimeo.com/112451379
Green Screen http://vimeo.com/110915921
Promotional films http://vimeo.com/109242395
Sporting games http://vimeo.com/111866301
Commercials http://vimeo.com/111175421
Instructional videos http://vimeo.com/107046525



Not convinced that video is right for YOUR business? Read the articles below.

Top 10 Stats Behind the Power of Video Marketing

You don't need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it's all heading. When it comes to getting the edge on online marketing, video is where it's at! And if you need convincing, I've compiled some commanding stats to prove it. Here are the top 10 reasons why video marketing is so powerful.

About 46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)

Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)

Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)

The average user spends 88% more time on a website with video. (Source: Mist Media)

Video and e-mail marketing can increase click-through rates by more than 90%. (Source: Mist Media)

Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)

Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)

59% of senior executives prefer video over text. (Source: Brainshark)

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)



10 Reasons Why Your Business Needs an Explainer Video

Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video.

Increase Conversion Rates

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

Clarify the Objective of Your Product

Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Generate Increased Interest

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!

Rank Better in Google Search

Statistically speaking, stale websites don't do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

Increase Web Traffic

Going "viral" is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for "going viral", but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.

Some popular examples are:

Apple iOS 5 by Apple (over 2 million views)

Google Currents by Google (over 1.2 million views in 8 months)

Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)

Dove (over 15 million views)

Old Spice (over 42 million views) According to Ad Week Old Spice's sales have increased by 107 percent using viral video.

Help Your Audience Retain Information

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they'll share your video.

Liven Up Your Pitch

A paper pitch is. . .let's face it--boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don't do much to engage your audience. However, a well produced explainer video with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.

Grab Audience Attention

You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things:
Confuses the potential customer.

Slows down the load time of the web page.

Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer.

Easily Shareable

An explainer video doesn't necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

Showcase Your Personality

The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a 'virtual' connection.

Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would need an explainer video to list them all. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.

Give us a call, or visit our website! www.ryanhenderfilms.com

30 WEDDING HAIRSTYLES AND WHAT YOU NEED TO ACHIEVE THEM

When It comes to choosing a wedding hairstyle, there are so many things to factor in. This can make it one of the most stressful parts! "Do I have enough hair?", "Do I have the right texture?", "Can my hairstylist do this?". This is one of the reasons why having a photo, or a few photos, of what type of hairstyles you like, can make this part of your wedding fun and relaxing. There are many below that are either from pinterest or blogs that we see all the time and are beautiful popular styles. The others are hairstyles of our own that have made clients extremely happy. I have listed the hair textures and lengths needed to achieve these looks Just because we see a hairstyle over and over doesn't mean that we make it look exactly the same as everyone else's. Everyone has a unique style and unique hair. That gives your stylist the opportunity to create your perfect updo. If you show a few different photos to your stylist, they can also combine your favorite things about them and leave out anything you don't like about them. Keep in mind that if you do not natuarlly have the hair for the do you like, you can always add extensions.

A smooth classy updo is perfect for dressing up with some flowers. The textured contrast of the flowers looks very elegant with the smoother texture of the hair.

Hair texture needed: Medium to Thick

Hair length needed: Medium to long

Recommendations: Get highlights or a second color in your hair to really show the smooth texture of the updo.

This style is very low maintenance and romantic. It is great for a rehearsal dinner if you don't think it will be formal enough for the wedding day.

Hair texture needed: Thick

Hair length needed: Medium to Long

Recommendations: Clip-ins are great to have for this style. She does have extensions in.

This style is an extremely textured all down do. You would need semi short layering in your haircut to achieve that textured look in the crown and mohawk area of the head

Hair texture needed: Medium to Thick

Hair length needed:  Medium to Long

Recommendations: Ask your hairstylist if cutting shorter layers to achieve this look will work with your current haircut

Vintage looks are especially popular for weddings because they are classic and never go out of style. You wont look back on your wedding photos wondering "what was I thinking?!".

Hair texture needed: Thin to Medium

Hair length needed: Medium

Recommendations: If you have short layers, grow them out a little while so that you dont have fly aways sticking out in the middle of your roll.

This is a great way to have a classic vintage style even if you have short hair!

Hair texture needed: Thin to Medium

Hair length needed: Short

Recommendations: Part of the vintage look is to have a far side part to create that wave above the forehead. 

This is an amazing textured cascading style. The bottom would be difficult to keep into that one curl throughout the night, but would last for walking down the isle and photos.

Hair texture needed: Thick

Hair length needed: Long

Recommendations: Would add clip-ins to almost anyones hair to have this full of a look.

A low loose looking side bun is extremely popular and very customizable. You can have it smooth and classic or more textured and intricate like this photo

Hair texture needed: Thin to Medium

Hair length needed: Medium short to medium

Recommendations: Lighter hair shows texture better so if you have dark hair, get some highlights or peek-a-boos put in to show depth.

This is one of the most seen photos at my salon. The volume and messy texture take away the fear of having a slicked back tight updo.

Hair texture needed:  Medium to thick

Hair length needed: Medium to long

Recommendations: If you dont like a middle part or dont have those short pieces of hair in the face framing area, ask your wedding stylist to give you this style with a loose side part

Pinned curls are a great way to create unique texture with a wedding hairstyle.  The hair flowing to one side gives a bride a way to have her hair more formal but not all the way up if she is not comfortable with an updo.

Hair texture needed:  Medium to thick

Hair length needed: Medium to long

This unique style has texture all the way around the hair line and is a great updo to add flowers or accessories to.

Hair texture needed:  All types

Hair length needed: All types

Recommendations: It is best to have bangs for this style so that the hair at the forehead doesn't get in the way of seeing the texture of the updo from the front. This is an easy style to do with short hair

This style is very loose and elegant. You will need long enough layers to hang loos in the front and reach the side bun toward the back.

Hair texture needed:  Medium 

Hair length needed: Medium

Recommendations: She has a very far side part to give the volume on top and the nice curve above the forehead. The look wont be the same if you are not comfortable with having a part that far over.

Having Highlights or Peek-a-boos in dark hair can help show more depth and texture in hairstyles.

Hair texture needed:  Medium to thick

Hair length needed: Medium to long

Recommendations: Blonde hairstyles are easy to see the texture in, but if you have dark hair, highlights or hair accessories will really help add a little something to the style.

This style is great to have texture and volume without any hair in your face or worrying about wind blowing your hair in your face.

Hair texture needed:  Medium to thick

Hair length needed: Medium to long

Recommendations: Having face framing or long bangs will help to get curl texture at the front of the updo instead of it lust looking like a smooth awkward bump from the front.

This is a great way to add some formality to a length of hair that you don't want to put in an updo. This way you don't have to where it in the normal straighter way that you do every day.

Hair texture needed: Any texture

Hair length needed: Short

Recommendations: If you like a side band or hair covering your forehead, ask your stylist to move the braid back  a little in the hairstyle to leave hair down on your forehead.

Having a lot of curl texture from the crown to the nape gives a modern and unique opportunity to put the veil underneath the updo. This way you don't have to hide your beautiful updo under the veil

Hair texture needed: Thick

Hair length needed: Medium to Long

Recommendations: Clip-ins would be recommending to achieve this full look if you dont have very thick hair.

This short style is a great way to break up the normal bob haircut look. This wavy curl is a great way to add body and fullness without looking like curly sue

Hair texture needed: Any Texture

Hair length needed: Short

Recommendations: Make sure you tell your stylist that you want wavy curls so that they don't make the curls to tight and short. A headband style tiara can dress up this style greatly.

This is a great way to get a very loose, not pulled tight, look in the front, but still have formality by bringing the hair to one side. The best part of the photo is the groom who was accidentally caught with a big "omg she is beautiful" smile.

Hair texture needed: Thick

Hair length needed: Medium to Long

Recommendations: consider the length of your hair when curled. If you need more length pick up some clip-ins to have larger curls flowing over your shoulder.

A long Messy braid is very modern and more of a red carpet style. 

Hair texture needed: Thick

Hair length needed:  Long

Recommendations: Clip-ins for length!

This is a classic elegant look great for adding accessories to. This bride's hair is actually a long A-line. The back of her hair only reaches just above her shoulders. 

Hair texture needed: Medium to thick

Hair length needed: All Types

Recommendations: Having the curled bun low at the nape gives the opportunity for shorter hair to look longer and thicker.

This hairstyle is unique and not for the tradtitional bride. It looks great if you have lighter hair or dark hair with highlights.

Hair texture needed: Medium to Thick

Hair length needed: Medium to Long

This is an extremely textured updo that is great for any bride who want an intricate style.

Hair texture needed: Medium to Thick

Hair length needed: Medium-short to Medium 

Another way to add a messy braid to an updo insted of a down style

Hair texture needed: All types

Hair length needed: Medium to Long

Recommendations: Get some face framing cut if you don't have layers so that the tendrals handing down are not too long.

This style combines a loose look at the front, a smooth look to the bun and a braid for an accent.,

Hair texture needed: Medium to Thick

Hair length needed: Medium

This style is similar to the one above, but the look is messier in the front and in the curled bun.

Hair texture needed: Medium to Thick

Hair length needed: Medium-short to Long

Recommendations: Have your stylist cut face framing or long bangs to be able to have those loose tendrils down in the front.

The loose braid from the part around to a bun of curls to the side adds a lot of texture to a side updo that would usually be more plain and smooth.

Hair texture needed: All types

Hair length needed: Medium to Long

A Cascading do can give you the elegance and formality of an updo while still showing off length and providing some back coverage.

Hair texture needed: Medium to Thick

Hair length needed: Medium to Long

This updo is a way to add a cascading victorian twist to your style. 

Hair texture needed: Medium to Thick

Hair length needed: Medium to Long

Recommendations: Dangly earings finish this look perfectly!

This is a great way to add formality to a very short hairstyle. The headband style tiara helps separate the straighter look of the front from the curled look of the back

Hair texture needed: Any Texture

Hair length needed: Very short

Recommendations: The back of your haircut will need to have a lot of layering for this look. A bob or smooth A-line cut will not work.

This style is great for a woodsy kind of wedding. Its messy  bun and hanging tendrils give a soft look to a bride. Great for thin hair.

Hair texture needed: Thin to Medium

Hair length needed: Medium to Long

This Extremely intricate half-up look is great for adding flower or jeweled accessories .

Hair texture needed: Thick

Hair length needed:  Long

This is a great half up style that is formal, but leaves some hair around the face. 

Hair texture needed: All types

Hair length needed:  Medium to Long

Recommendations: If you want this style make sure to ask you regular hairstylist to cut some face framing into your haircut so that this look can be achieved.

www.steveedaniellehairandmakeup.com