Top 10 Stats Behind the Power of Video Marketing

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Commercials http://vimeo.com/111175421
Instructional videos http://vimeo.com/107046525



Not convinced that video is right for YOUR business? Read the articles below.

Top 10 Stats Behind the Power of Video Marketing

You don't need me tell you how much marketing has changed and how fast things are going. Although you might want to know where it's all heading. When it comes to getting the edge on online marketing, video is where it's at! And if you need convincing, I've compiled some commanding stats to prove it. Here are the top 10 reasons why video marketing is so powerful.

About 46% of people say they'd be more likely to seek out information about a product or service after seeing it in an online video. (Source: Eloqua)

Video is now the sixth most popular content marketing tactic, as 70% of B2B marketers use some form of online video with their overall strategies. (Source: Eloqua)

Of the 80% of internet users who watched a video ad, 46% took some sort of action after viewing the ad. (Source: Video Brewery)

The average user spends 88% more time on a website with video. (Source: Mist Media)

Video and e-mail marketing can increase click-through rates by more than 90%. (Source: Mist Media)

Video equals higher viewer retention. The information retained in one minute of online video is equal to about 1.8 million written words. (Source: Brainshark)

Video attracts two to three times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

Blog posts incorporating video attract three times as many inbound links as blog posts without video. (Source: SEOmoz)

59% of senior executives prefer video over text. (Source: Brainshark)

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)



10 Reasons Why Your Business Needs an Explainer Video

Part of Google's algorithm for search rankings considers the amount of time visitors stay on your website, which is one reason online video is seeing explosive growth. Explainer videos have boomed in popularity over the past year due to their affordability and proven effectiveness in growing a business. This makes explainer videos an excellent marketing tool. Increasing your conversion rates, clarifying your product, and boosting your sales are just 3 of the 10 reasons your business should have an explainer video.

Increase Conversion Rates

According to a recent survey conducted by Video Rascal, 85 percent of people are more likely to buy a product once they see an accompanying explainer video. Explainer videos help budding business owners keep tally of how many visitors on their sites could become actual customers. Although most businesses manually count sales to see what products are most popular, explainer videos keep track of what product or service potential customers are interested by displaying the number of views on each video.

Clarify the Objective of Your Product

Text can be tricky since there are so many ways people can interpret what they read. Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.

Generate Increased Interest

More and more businesses are choosing to use social signals to spread the word about their businesses. They do this by using media such as images and videos to generate interest in their product. According to a study published in The C100, over 70 percent of Internet users watch videos online, and over 50 percent of the population will watch videos this year!

Rank Better in Google Search

Statistically speaking, stale websites don't do well. Websites that contain endless pages of block text and images rank low in Google search, which means less exposure. This also scares away customers who want to quickly understand a product, and purchase it right then and there. In most cases, the average person takes less than a minute to make a purchasing decision. An explainer video will get their attention immediately.

Note: According to Spork Marketing and several others, websites with videos rank higher in Google universal searches.

Increase Web Traffic

Going "viral" is a term that has been around since the dawn of YouTube. A viral video is one that seemingly pops-up out of nowhere and gets a large viewing in a short amount of time. Unfortunately, there is no set formula for "going viral", but quite a few products have gained popularity through viral videos, including some of the brands we know and love today.

Some popular examples are:

Apple iOS 5 by Apple (over 2 million views)

Google Currents by Google (over 1.2 million views in 8 months)

Sham Wow (so popular that there are literally hundreds of remakes and parodies with millions of views)

Dove (over 15 million views)

Old Spice (over 42 million views) According to Ad Week Old Spice's sales have increased by 107 percent using viral video.

Help Your Audience Retain Information

The average person retains only 10 percent of what they hear, but 50 percent of what they see according to a study conducted by Wharton Research Center. What does this mean for your business? An increase in word-of-mouth advertising. Word-of-mouth continues to be the main way that businesses attract customers. If the customer likes your product, they'll share your video.

Liven Up Your Pitch

A paper pitch is. . .let's face it--boring! Liven up your pitch by using an explainer video. PowerPoint slide shows and pamphlets with a bunch of words and pie charts don't do much to engage your audience. However, a well produced explainer video with a solid script and engaging visuals can capture the attention of your audience immediately. Explainer videos are especially helpful if you have a complicated product or service.

Grab Audience Attention

You can only go so far with traditional web content. In a failed attempt to bring more interest to a product, some business owners cram loads of pictures, flashy animation, and colorful fonts on their web page, which does two things:
Confuses the potential customer.

Slows down the load time of the web page.

Both of these results are total disasters for businesses. Why not take all of those cool ideas and have them played out in a video. It keeps the website looking clean, while providing enough material to engage a potential customer.

Easily Shareable

An explainer video doesn't necessarily have to be confined to just YOUR site. In fact, free video hosting sites such as YouTube and Vimeo have useful tools that allow you to upload your videos and use keywords to draw interest to them. The added bonus to using these sites is that they are Smart phone compatible, whereas your site may not be viewable on handsets. Videos are easily shareable, unlike text web pages. People are more likely to share and watch videos on the Internet than read text blocks on a website.

Showcase Your Personality

The number one thing that makes a customer become a repeat customer is your personality. It is important that a customer can put a face to your name. This is especially the case for online businesses where the customer will have little, if any contact with you directly. It helps a person to gain a sense of trust in you and the products you sell if they can see you and create a 'virtual' connection.

Aside from boosting sales, gaining popularity for your brand, and explaining your product successfully, there are so many more benefits to using an explainer video that we would need an explainer video to list them all. People all over the world create videos about everything from cause awareness to reviews, proving that videos are the most popular medium for people to share information and advertise.

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