If you are looking for ways to build your Social Media presence, here are a few tips on how to do so.
You need to know that this is NOT a quick fix. This is NOT about YOU. This is about everybody but you 80% of the time, and you only 20% of the time.
First of all, you need to identify your audience. If you are a food blogger for instance, you might be reaching out to young mothers trying to prep food to save time, or college students might be looking to find ways to save money on their food budgets. If I were targeting college students, I would seek some out and find out what their interests are. Start to find hash tags associated with the target market, along with your own niche offering.
Find influencers. These are other people in the same niche space you are in, or in the target market who are doing what you want to do. Find a few that excite you and start sharing their stuff, commenting on their posts, and on their followers posts. The influencers have massive followers for a reason, and if they are BIG influencers, they will not feel threatened by you, and thus will be happy that you are sharing their content and might actually shout out to you.
Follow the leader. Find those influencers who are insanely active, specifically all day long, people that do it for a living would be best. Follow those people who follow them, and the people who they follow. On Twitter and Instagram, I would recommend following 500-1000 people daily.
Unfollow the dead peeps. You only want the most active followers, people that aren’t actively engaging online will not help your cause. Each day, go back and unfollow all of the people who did not follow you back from the previous day. An exception to this rule would be the big influencers themselves, they are often too big to want to care about following you, but you still may want to read their content.
The next step is very important. You need to make sure all of these new followers know you are living and breathing. If you have nothing on your social media, and nothing on your website, you may have just ruined your only shot at influencing them and engaging with them. Make sure you are constantly putting out fresh content. Both yours and others.
Write articles that state your opinion. Don’t be afraid of making someone mad, you don’t have to appeal to everyone. Your opinion is what other people are buying into. Share the articles to your blog or social media accounts and from your social media accounts back to the website or blog. Make sure you create a full circle so people can click click click and always find you.
Video production is more important than it has ever been. Whether it be a perfectly polished video or something on your phone or GoPro in the car ranting about traffic, you NEED to put up content 3-5 times daily. The most ideal times of the day are 8am, 12pm, and 8-10pm. These transitional times are when people have their phones accessible. You CAN schedule some posts using apps, but most of your building is going to happen with you actually interacting with people. One real person to another real person.
If you follow these steps, you can monetize your Facebook, your Blog, YouTube, Twitter, and everything else in between.
Keep in mind that people don’t care how much you know until they know how much you care.
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